CUSTOMER STORIES | TRAX RETAIL
How Trax Retail Automates Menu Data Extraction with Klippa
Discover how Trax Retail optimized automated menu scanning with Klippa’s OCR technology, speeding beverage menu data extraction, reducing manual input, and enabling faster insights for global market expansion.
About Trax Retail
Trax Retail is a leading provider of retail analytics solutions, empowering global beverage companies with real-time insights into product visibility and pricing trends. Operating campaigns across the US, India, and Brazil, Trax leverages data-driven tools to monitor menu offerings, pricing strategies, and ingredient trends in on-premise locations. By digitizing retail environments, Trax enables faster, smarter decision-making across international markets.
The Challenges of Manual Menu Data Extraction in Retail Analytics
Before implementing Klippa, Trax Retail used manual processes to extract data from beverage menus. An approach that was slow, labor-intensive, and vulnerable to human error. Given the volume and variety of menus across multiple countries, traditional data entry created bottlenecks in campaign execution and reduced the reliability of collected insights. Manual menu data extraction also limited scalability, making it difficult for Trax to expand into new markets like Brazil without sacrificing speed or accuracy.
Trax Retail Enhances Automated Menu Scanning with Klippa’s OCR Technology
With Klippa’s advanced OCR for beverage menus, Trax Retail transformed its approach to menu data processing. Klippa’s solution automatically scanned and extracted structured data, including drink brands, pricing, and cocktail ingredients, based on a custom database provided by Trax.
This automated menu scanning workflow replaced manual input, enabling high-speed, high-accuracy processing across regions. Trax now processes over 30,000 beverage menus per month, supporting its rapid expansion and enabling real-time retail data automation at scale.
Why Klippa
Trax Retail chose Klippa for its industry-leading OCR technology, tailored document processing capabilities, and seamless integration with internal data sources. Klippa’s ability to handle high volumes of beverage menu documents with precision and consistency made it the preferred solution for retail data automation. Its scalable infrastructure and flexible customization allowed Trax to expand faster without compromising data quality or insight delivery.
The Benefits for Trax Retail
Faster menu data extraction
Klippa’s automation allows Trax to quickly process beverage menus across global markets. This speed enables faster campaign launches and smoother onboarding of new regions like Brazil.
Automated OCR scanning
Advanced OCR technology accurately identifies drink brands, prices, and ingredients. By removing manual entry, Trax ensures consistency while reducing human error in data collection.
Scalable processing capacity
With the ability to handle over 30,000 menus per month, Klippa supports Trax’s rapid global growth. This scalability ensures reliable performance even as data volumes increase.
Better retail data automation
Klippa converts unstructured menu images into structured, actionable insights. This automation strengthens reporting workflows and delivers value to beverage clients faster.