CUSTOMER STORIES | ROCKETING
How Rocketing Scaled Cashback Campaigns with Klippa
Discover how Rocketing optimized promotional workflows with Klippa, automating receipt validation, accelerating reward delivery, and enabling high-volume FMCG activations with a two-person team.
About Rocketing
Rocketing is a Netherlands-based activation agency focused on fast-moving consumer goods (FMCG) brands. Founded by two professionals with backgrounds in brand management and digital marketing, Rocketing executes end-to-end promotional campaigns, from sampling at train stations and festivals to full-service cashback and digital activations.
With a deliberate strategy to remain small and agile, Rocketing prioritizes direct client collaboration and a one-stop-shop experience for brands looking to increase product rotation in retail channels.
The Challenges of Manual Receipt Validation in FMCG Promotions
Before integrating Klippa, Rocketing ran cashback campaigns using entirely manual processes. Campaigns began modestly—such as a B2B trial for plant-based milk in cafés—but quickly grew in scale and complexity. Receipts were validated manually, added to spreadsheets, and verified one-by-one before reimbursements were made. This approach limited their capacity to a few hundred redemptions per campaign and became increasingly unsustainable as Rocketing partnered with A-brands and launched public consumer activations.
With the need to verify thousands of receipts weekly, manual handling created bottlenecks, increased risk of human error, and slowed down response times, undermining the effectiveness of time-sensitive promotions.
Rocketing Automates Receipt Validation and Scales Campaigns with Klippa
By integrating Klippa’s OCR and validation technology, Rocketing eliminated the need for manual receipt checks and transformed its campaign operations. Submitted receipts are now processed automatically via Klippa’s API, which extracts and validates purchase data in real time based on campaign-specific rules such as product type, retailer, date, and quantity. This automation significantly accelerated workflows and allowed Rocketing to scale without expanding beyond its two-person team.
In a campaign for Spa Fruit, consumers who purchased at least three eligible products received a Pathé Thuis voucher within just three minutes of uploading their receipt—without any human intervention. Another activation, supporting the launch of Rewind chips, processed thousands of receipts per week following a nationwide advertising push.
Across all campaigns, Klippa’s seamless integration enables Rocketing to deliver fully branded, white-labeled experiences, from customized landing pages to confirmation emails, ensuring that consumers engage only with the client’s identity throughout the process.
“Thanks to Klippa’s technology, we can now process thousands of receipts per week without any manual effort. It allows us to run larger campaigns without needing to scale our team.”
Why Klippa
Rocketing chose Klippa for its ability to handle large volumes of receipt data with precision and speed. The flexible API allows for campaign-specific validations and seamless integration with Rocketing’s own promotional platform. Importantly, Klippa supports white-label implementation, ensuring consumers remain immersed in the brand’s identity throughout the cashback journey.
The collaboration is marked by fast, two-way communication and proactive support, particularly around evolving needs such as fraud detection and AI-enhanced validation. With Klippa, Rocketing was able to automate what used to be their biggest operational bottleneck and focus on what they do best: creative brand activation.
The Benefits for Rocketing
Thousands of Receipts Processed Weekly
Automation allowed Rocketing to handle high-volume activations, like Rewind’s product launch, processing thousands of redemptions each week without delay.
3-Minute Turnaround for Consumer Rewards
In the Spa Fruit campaign, consumers received digital rewards within three minutes of uploading a receipt, ensuring a seamless and satisfying brand experience.
Brand-Centric White-Label Delivery
Every step of the cashback process is fully branded for the client, reinforcing trust and loyalty without exposing Rocketing’s backend infrastructure.
Enhanced Campaign Intelligence
Klippa’s data insights revealed cross-purchase behavior and top-performing retailers, helping brands refine future promotions and partnerships.