Words like SEO, Automation Marketing, Adwords and Analytics are just some words that are gaining much media attention nowadays. We would all agree that these words and their respective activities are essential for maximizing the benefit a Marketer can gain through Online Marketing. Offline Marketing, on the other hand, is a topic that has gained little to no attention in past periods. However, we must not forget that although Online Marketing can get you the first sale, Offline Marketing is what will guarantee the retention of your customers. These two forces are two sides of the same coin, so it would be wise to apply the same amount of importance to both of them.
How to boost your Offline Marketing activities
Offline Marketing has its roots in the 1960s, and ever since, there has been an exponential development in the way it is being implemented. One of the most remarkable Offline Marketing activities is Loyalty programs. Merchants have been long-time exploiting them to encourage customers to continue shopping their goods and services.
When it comes to loyalty programs, customers have seen it all: from loyalty cards to rewards cards, point cards, collecting stamps, collecting stickers – you name it! What Marketers fail to consider is that all those methods require extra effort and time for the customer. While some of the consumers can be considered as value-conscious (always seeking the best deal and willing to go that extra mile to get the best for their purchasing experience), most of them just do not want to step out of their way.
How to stand out
Taking into account the fast-paced technological developments, Optical Character Recognition (OCR) is still a hidden gem in the world of Loyalty programs. The possibilities for implementing OCR are countless but here we will focus on the scan of receipts and invoices. Visualize the idea: after the transaction customers take a photo of the receipt or invoice, the OCR extracts all the relevant data and their accounts get “points” or a “prize”. No extra effort, no extra time for the customer. You match the transaction with the person. Simple as that. Straight to the point.
Knowledge is an advantage by itself. At Klippa we listened to what customers had to say about the Loyalty programs and how difficult it was for them to keep up with them. We developed an accurate OCR engine to extract data from any type of document. We have already processed millions of receipts, which is a commonly asked feature by our clients. Do you wish to see it in practice? Book a demo below or call us if you have any questions.